Dressed to impress

UT’s Lara Salmon talks to the personal shopping team at house of fraser, belfast about creating ‘wow’ in the wardrobe.

Why has personal shopping become such a popular choice today?
Many people think having a stylist means they have no style, which is incorrect. Some people don’t have the time to keep up with changing fashions; especially in today’s 24:7 culture. There are many ways of dressing to look good and House of Fraser personal shoppers can help someone develop confidence in their wardrobe.

Why should I enlist the help of a personal shopper?
When selecting clothes and accessories there are literally thousands of combinations available. House of Fraser personal shoppers can offer expert advice on what best suits the client’s needs; with their experience and knowledge they are able to conduct in-depth discussions on styles, trends and cuts of clothing that will work best for each individual client. After enlisting the services of a House of Fraser personal shopper you will look and feel great and feel confident in the clothes you select.

What has made personal shopping such an integral part of House of Fraser Customer Service?
When visiting House of Fraser Belfast, you will experience a totally new level of customer service; world-class customer service. Part of the world-class experience is offering the customer the services they desire. Personal shopping for ladies and men is a complimentary service that includes an analysis of lifestyle to ensure the client looks and feels comfortable and confident both in the workplace and at social events. At House of Fraser we aim to provide every customer with world class service, in a world-class store delivered by a world-class team- personal shopping is one of the many services House of Fraser will offer from 6th March.

What is unique to the House of Fraser personal shopping experience?
Well, not only will House of Fraser offer personal shopping for ladies, but for men as well. Incorporated within the store are shopping suites where the client is welcomed with a glass of champagne, tea or coffee before an in-depth discussion on styles, trends and cuts of clothing that will work best for them. The session includes an analysis on lifestyle, so that the customer can maximise their existing wardrobe whilst learning how to create a look that will develop confidence in their wardrobe. Following this, collections of clothes are prepared for the client to try on in the comfort of the personal shopping suite.

Of course House of Fraser offers the same service to its male customers. How would you encourage any hesitant man out there to make an appointment?
Personal shopping can make shopping a stress-free, enjoyable experience for any man. The service is complimentary, and the customer will be talked through the looks that will suit their body best. The sessions are fun and educational as well as completely private, so the shoppers can offer advice on shopping or dressing concerns, as well as bring the clothes that suit you best directly to you to try on whilst you sip your champagne!

What are the skills and training involved in becoming a personal shopper?
House of Fraser trains all personal shoppers in colour, shape, style and fit. The shoppers are up-to-date with catwalk shows and designer launches and have extreme passion for fashion. Each individual’s relationship with fashion and colour is complex and far reaching; House of Fraser personal shoppers have developed the skills and have been through the training required to be able to advise on each client’s individual requirements- taking the stress out of shopping and creating a wow factor in your wardrobe!

So how do I book a personal shopper at House of Fraser?
The personal shoppers work on an appointment basis, to book an appointment simply call 028 9088 3700. Alternatively from Thursday 6th March you can book appointments in store- simply ask for personal shopping and Rachel, Gemma, Conor, Ashley or Samantha will meet you and book you in for an appointment at a time that best suits your lifestyle.

House of Fraser at Victoria Square, Belfast.